The social network Facebook is one of the main tools that digital marketing offers to community managers. It offers us endless possibilities in terms of communication management with our clients and potential clients.But beware, managing the presence of a brand, service or company on Facebook is not easy.Due to lack of knowledge or fear of incurring more expenses, companies often do not turn to social media marketing professionals and leave their online presence in the hands of anyone. Can you imagine entrusting an operation to the mechanic or changing wheels to a surgeon? Shoemaker to your shoes.Today I will list what are the main benefits that a fan page contributes to our business, what benefits I will get thanks to Mark Zuckerberg’s social network. Visit this site for convertpanda.com – download fb video.
Communication channel with your customers
You can communicate directly with your clients or potential clients. Big companies through their interactions on the wall or with the mention of private message that appears on the cover of the fan page.
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To manage online reputation
The complaint or criticism of a client is an opportunity to learn and better. If you make a bad comment about your company or the services you have provided, detecting it in time, you can give an answer and solve the problem. If done correctly, it is very possible that this comment becomes one of gratitude.
Generate traffic to your website
Currently, social networks are increasingly important as sources of traffic to your website. Publish a link to the latest news of your e-commerce and see how there is an increase in visits.
It allows you to segment the message according to the audience you want to address. In this way, you will get a better response. If your message is addressed to women under 30, before publishing it, define with the option to segment the post so that only fans who respond to this profile see it. This way your communication will be much more effective.
Know and retain your customers
It is a tool that will help you to know what you like and what you do not, to explain the business philosophy and to earn your trust, and therefore, improve your services and offers.
Communicate with potential clients
Thanks to the virality that favors the social network, your message will reach potential customers. Also, through an advertising campaign in Facebook Ads, you can publicize your business model in order to attract new customers.